Axel Springer

Axel Springer is a global media and technology company with operations in over 40 countries. With a wide range of media brands – including BILD, WELT, BUSINESS INSIDER, POLITICO Europe and the StepStone Group and AVIV Group online portals, Axel Springer SE delivers the information that helps people make the best independent decisions for their lives. The company is based in Berlin and has a worldwide staff of 16,000.

As Europe’s leading digital publisher with a long tradition in print and online journalism, Axel Springer is committed to journalistic values. We provide solid, critical and independently researched information, advice and entertainment. Striving to fulfill our vision of becoming the world’s leader in digital journalism, we leverage our long-standing publishing experience, journalistic expertise, and business know-how.

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International Licensing & Syndication

International Licensing & Syndication handles license business for Axel Springer’s premium brands AUTO BILD, COMPUTER BILD, SPORT BILD and their respective line extensions.

We work with licensing partners and clients in a wide range of industries who engage their audiences with our premium content and well-established brands.

The leading source of information for car enthusiasts

For more than three decades, AUTO BILD has been delivering the latest and most significant updates from the automotive world each week. AUTO BILD is the key publication for the automobile community.

  • Publication frequency: weekly
  • Print copy price: 2.20 EUR
  • Sales: 313,368 copies (IVW II/2019)
  • Reach: 2.40 million (ma 2019 press II total)

The leading consumer electronics magazine

Since it inaugural issue in September 1996, COMPUTER BILD has delivered objective and highly-informed insights into technological developments.

  • Publication frequency: every two weeks
  • Print copy price: 4.90 EUR
  • Sales: 185,404 copies (IVW II/2019)
  • Reach: 1.62 million (ma 2019 press II total)

Europe’s #1 sports magazine

The most popular sports magazine in Europe, SPORT BILD is highly influential and sets the gold standard for sports reporting.

  • Publication frequency: weekly
  • Print copy price: 2.10 EUR
  • Sales: 284,173 Expl. (IVW I/2019)
  • Reach: 4.17 million (ma 2019 press I total)

The successful AUTO BILD line extensions

Our line extension titles ALLRAD, AUTO BILD SPORTSCARS, AUTO BILD REISEMOBIL and AUTO BILD MOTORSPORT broaden our audience and cover car lovers’ entire spectrum of interest.

The most comprehensive bike information

With solid, engaging information on everything from mountain bikes to pedelecs, BIKE BILD is the all-rounder on the market.

  • Publication frequency: 6x annually
  • Print copy price: 3.90 EUR
  • Print run: approx. 120,000 (publisher information)