Privacy Policy

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We are very pleased about your interest in Axel Springer International Licensing & Syndication. To be able to offer Axel Springer International Licensing & Syndication, we of course require certain data about you. We take the protection of personal data very seriously and always process it in compliance with applicable data protection regulations, in particular the European Union General Data Protection Regulation (GDPR). With this privacy policy, we aim to fully inform you about how, why and to what extent we process personal data, and what your rights are as a data subject.

1. Data controller and general information

Your data will be processed by Axel Springer Auto Verlag GmbH, Axel-Springer-Platz 1, 20350 Hamburg, telephone: +49 (0) 40 347 – 00, email: (service provider for the purposes of the Act for Telecommunication Media Services (TMG) and data controller for the purposes of the General Data Protection Regulation (GDPR).

When we use terms such as “we” or “us”, this is who we are referring to. We consider Axel Springer International Licensing & Syndication to mean any sub-pages, content and functions (for instance discussion forums, prize draws) present in this document Individual elements of xel Springer International Licensing & Syndication are also referred to as “online services” below. The same is meant wherever we refer to a website below.

Our services are intended for the general public and not for children. We do not knowingly collect personal information from users who are considered to be children under their national laws.

2. Collection and processing of personal data

You can usually use online services that do not require payment or registration without providing personal data. In certain cases, however, we may process personal data listed under point 3. This is only done as is necessary to provide a functioning website, our content and our services. We also process personal data in connection with the use of Axel Springer International Licensing & Syndication insofar as you provide such data voluntarily, for instance for the purpose of registration, a prize draw, sending us an enquiry, submitting an application to us, subscribing to a publication, or some other legal basis (see point 4). If you do not wish to provide personal data, you will unfortunately not be able to make use of our services or will only be able to use them to a limited degree.

3. Categories of processed data

As soon as you make use of Axel Springer International Licensing & Syndication, our system will automatically collect information from the computing device accessing the service. The following data may be collected by way of example:

We also process the following personal data insofar as there is a contract in effect between you and us or if you have provided us with the data by other means:

4. Legal basis and purposes of processing

We only process your data on the basis of one or several potential legal bases.

Pursuant to the GDPR, personal data may be processed in particular under the terms of a contract or to perform pre-contractual activities, if consent is provided, if there is a legitimate interest or compelling statutory cause, or if it becomes necessary to protect vital or public interests.

Registration is required to provide certain content or services on our website. Any user can register for Axel Springer International Licensing & Syndication by providing their forename, surname, email address and a password, which will result in their registration details being sent to us. This data will be collected and processed for the purpose of fulfilling a user agreement between us and the user pursuant to Art. 6 para. 1 point b of the GDPR.

Your email address, which is collected during registration or during the performance of the contract, is also used by us to inform you about similar products or services that we offer, about existing subscriptions, and in general about Axel Springer International Licensing & Syndication. In this case, your email address will be processed on the basis of our legitimate interest in marketing our goods and services (Art. 6 para. 1 point f GDPR).

On the internet, every device requires a unique address to transmit data, known as an IP address. This IP address must be stored, even if only temporarily, for technical reasons in order to enable the website to be downloaded to the user’s end device. We shorten IP addresses prior to any processing and only process IP addresses in anonymised form. The unshortened IP addresses will not be stored or otherwise processed. Our servers will also store your IP address for a period of 14 days for internal security purposes.

For processing activities encompassed by none or several of the aforementioned legal bases, processing is performed insofar as it is necessary to uphold a legitimate interest and insofar as this interest is not outweighed by your interests, fundamental rights or freedoms following a thorough consideration of the interests as a whole. A legitimate interest can be assumed if the data subject is a customer of the data controller. If personal data is processed on this basis, our particular legitimate interest here is in the performance of our business activities for the benefit of all of our employees and our shareholders.

Another legitimate interest lies in ensuring that business processes function well, and processing is performed in this connection for internal administrative purposes (e.g. address management / accounting).

You can object to processing performed on the basis of a legitimate interest at any time (see point 10).

If data is processed for a purpose other than that specified upon collection, a compatibility test is performed pursuant to Art. 6 para. 4 of the GDPR. Continued processing is then only permitted if the original purpose is compatible with the new purpose or if this processing is permitted on a specific legal basis. Recognised compatible purposes include the establishment, exercise or defence of legal claims under civil law, unless outweighed by an interest of the data subject, in which case we will inform you about the change in purpose. If the new purpose is not compatible with the purpose specified upon collection, the data will be collected again on a new legal basis. We will also inform you about the change in purpose in this case.

5. Place of processing

We personally will not transmit your personal data to countries outside of the European Economic Area, except where permitted by the General Data Protection Regulation. We cannot know and cannot influence whether third parties with whom you have concluded a separate contractual agreement (for instance with Facebook, if you have a Facebook account) transmit data to countries outside of the European Economic Area.

6. Origin of data

In certain cases, we also receive data because you have consented to its transmission to us.

7. Transmission of your data to third parties

We will only transmit your personal data to third parties if transmission is required to comply with our contractual obligations to you if this evidently needs to be done through or jointly with another provider (e.g. partnerships), if we are permitted or required by law to transmit the data in any other fashion, or if you have provided us with the corresponding consent.

To provide our service, selected personal data may be transmitted to certain departments within our company, including employees of the Accounting, Product Management, Marketing and IT departments.

Data is transmitted to data processors on the basis of Art. 28 para. 1 of the GDPR, and also on the basis of our legitimate interest in economic and technical advantages afforded by the employment of specialist data processors as permitted by Art. 6 para. 1 point f of the GDPR.

Insofar as we are required to do so by law or are permitted to do so under data protection law, we will transmit personal data to public authorities such as the police or public prosecution service (Art. 6 para. 1 point c GDPR). This data is transmitted on the basis of our legitimate interest in preventing abuse, prosecuting criminal acts and securing, establishing and enforcing legal claims, unless outweighed by your rights and interests in the protection of your personal data, Art. 6 para. 1 point f of the GDPR.

8. Storage duration

We only store personal data as long as we are authorised to do so, as long as the purpose of processing is still relevant and provided that you have not objected to processing. Statutory retention periods govern how long personal data is stored for. Once this period has expired, the corresponding data is routinely erased.

9. Web/App analytics tools

In order to continuously improve our services and adapt them to the interests of our users, and in order to display usage-based online advertising, we make use of a number of analysis services that collect and analyse data on our website and in the app to your usage behaviour on our behalf. Where these service providers are not controllers within the meaning of data privacy law, they always process the user data under instruction on the basis of a data processing agreement (Art. 28 para. 3 GDPR). The legal basis for pseudonymised data processing is Art. 6 para. lit f GDPR resp. section 15 para. 3 sentence 1 Telemedia Act (TMG) unless indicated otherwise in this privacy policy. You can deactivate the individual analysis services at any time with effect for the future and opt out of data processing. Specific information on the individual analysis services employed by us can be found below:

Google Analytics

We have integrated Google Analytics (with anonymisation function). Google Analytics is a web analytics tool from Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. Web analytics is the collection and analysis of data about the behaviour of website visitors. A web analytics tool collects, among other things, data about the website from which a data subject arrived at particular website (known as the referrer), the subpages of the website that were accessed and how often and for how long a subpage was looked at. Web analytics is primarily used to optimise a website and for cost-benefit analysis of online advertising.

For web analytics via Google Analytics we use the suffix “_gat._anonymizeIp”. This means that the IP address of the data subject’s Internet connection is truncated and anonymised by Google if our websites are accessed from a Member State of the European Union or from a contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse visitor flows on our website. Among other things, Google uses the data and information obtained to analyse the use of our website, to compile online reports for us detailing activities on our websites, and to provide other services connected with the use of our website.

Google Analytics sets a cookie on the data subject’s IT system. An explanation of what cookies are is provided above. Setting the cookie enables Google to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by us and incorporates a Google Analytics component, the web browser on the data subject’s IT system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purposes of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks, and to subsequently enable commission to be calculated.

Using the cookie, personal information is stored, such as time and location of access and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transferred to Google. This personal data is stored by Google. In some cases, Google may share the personal data collected through this technical process with third parties.

The data subject can prevent cookies from being set by our website at any time, as explained above, by configuring the web browser they use to block cookies. Configuring the web browser in this way will also prevent Google from setting a cookie on the data subject’s IT system. A cookie already set by Google Analytics can also be deleted at any time using a web browser or another software solution.

It is also possible for the data subject to opt out of Google Analytics collecting data generated by the Google Analytics cookie in relation to use of this website and processing such data, thereby preventing this. To do so, the data subject must download and install a browser add-on using the link This browser add-on notifies Google Analytics via JavaScript that no data or information about the website visits is allowed to be transmitted to Google Analytics. Google regards installation of the browser add-on as opting out. If the data subject’s IT system is erased, formatted or re-installed at a later date, the browser add-on must be re-installed by the data subject to block Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or someone else within the data subject’s sphere of control, the browser add-on can be re-installed or enabled again.

More information and the current Google privacy policy is available at and at Further details on Google Analytics can be found at the link

10. Contact details and your rights as a data subject

Should you have any queries or comments on data protection and privacy or wish to exercise your rights as a data subject, please contact our data protection officer at any time:

Axel Springer Auto Verlag GmbH
Data Protection
Axel-Springer-Platz 1
20350 Hamburg

*Information and rectification
You can receive information at any time and at no charge about whether we are processing personal data related to you and also about which information we are specifically storing about you. You are also entitled to receive a copy of the stored information. You can also have errors in your data corrected and missing information completed.

*Erasure, restriction of processing and “right to be forgotten”
You can request that your data be erased and its processing restricted. Please note that statutory retention obligations are in effect for contracts relating to paid services (such as the purchase of a subscription to Axel Springer International Licensing & Syndication and that we will therefore not always be able to fully erase your data completely in all cases. In this case, your data will be labelled to the effect that future processing should be restricted.

*Data portability
Where applicable, you also have the right to have your personal data transmitted to you or to another data controller in a structured, standardised and machine-readable format, as long as processing is performed on the basis of consent or contract using automated procedures. You also have the right to have the personal data transmitted directly from one data controller to

*Withdrawal of consent, objecting to processing
You can withdraw your previously-given consent at any time with effect for the future by contacting the aforementioned address.

Moreover, you have the right to object to the processing of your personal data at any time (where such processing is based on a legitimate or public interest) for reasons arising from your particular circumstances. This also applies to profiling activities based on these provisions. If such an objection is received, we will cease to process the personal data unless we can demonstrate compelling legitimate grounds for the processing that override the interests, rights and freedoms of the data subject, of if the processing is for the establishment, exercise or defence of legal claims.

If we are processing personal data for the purpose of direct marketing, you have the right to object to the processing of your personal data at any time for the purpose of such marketing by contacting the aforementioned address. This also applies to profiling insofar as it is connected with such direct marketing. You also have the right to file an objection for reasons arising from your particular circumstances against processing of your personal data that we are engaged in for scientific, historical research or statistical purposes, unless such processing is required to perform a task that is in the public interest.

*Right of complaint
You also have the right to submit a complaint to the competent supervisory authority and to seek legal remedies. The supervisory authority to whom the complaint was submitted will notify the complainant about the status and result of their complaint, including the option of seeking a legal remedy through a court of law.

*Existence of automated decision-making processes
We do not perform any automated decision-making or profiling.

6th January 2022